(PHOTO BY SPENCER PLATT/GETTY IMAGES
Earlier this year, a glut of avid Kanye West fans marched to SoHo in New York to satisfy their insatiable need for The Life of Pablo merchandise. While some hypebeasts were able to go "H.A.M" and cop merch, others haplessly waited on a lengthy line just to get in. The burgundy shirts emblazoned with 'Ye’s succinct “I Feel Like Pablo” tagline owned the springtime.
Kanye West Opening 21 Pablo Merch Pop-Up Shops Around the World This Weekend
Fast forward to the summer, and the opening night (Aug. 19) of Yeezy’s global Pablo pop-up takeover -- the rapper announced he would launch 21 shops around the world earlier this week -- had the streets of New York in a frenzy. This time around, The Supermarket in Tribeca served as West's proverbial home for everything Pablo. The sweltering heat didn’t stop zealous middle-school kids and fashion junkies from forming a snake-like line, which wrapped around the block since the wee hours of the morning. Fans downed countless bottles of water supplied by The Supermarket to stay hydrated while they waited to be escorted inside the store.
In Kanye fashion, The Supermarket appeared almost incognito from the outside compared to its neighbors Chipotle, Levis, and Empire. Inside, white walls were lined with racks of white and black Pablo shirts inscribed with gold gothic lettering, courtesy of artist Cali Thornhill, the man responsible for the design of the original “I Feel Like Pablo” shirts.
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